Our Team
Behind every piece of valuable content stands a group of people who master their roles. On this page we introduce you to our team one by one, and explain exactly what each member does and why working as a team here is not just a slogan.
Why do we work as a team?
Working as a team means every article goes through several stages before it reaches you: first an idea chosen by our content strategist, then it is written and edited by our editor, after that our technical specialist reviews it for speed and our designer gives it a great look, and finally our marketing specialist makes sure the right reader finds it. The result is content that is more accurate, more complete and faster.
Below you will find a detailed breakdown of each member's role.
Ahmad Rashed
Founder & Content ManagerThe owner of the project and its first decision-maker. He sets the site's roadmap, chooses categories and topics, and reviews every article before publishing to make sure it is useful, accurate and honest. He also tracks performance and sets priorities for the whole team.
Key responsibilities
- Setting the site's direction and published categories.
- Final quality review of content before publishing.
- Tracking growth metrics and making decisions.
- Distributing tasks across the team.
Sarah Mansour
Lead Writer & EditorResponsible for writing and editing the articles. She takes a complicated topic and turns it into smooth, understandable reading, fact-checks the information and keeps a consistent tone so the content stays reliable and comfortable for the reader.
Key responsibilities
- Writing articles according to the content plan.
- Language and factual proofreading.
- Building attractive titles and clear sections.
- Addressing readers' feedback on content.
Omar Khalil
Technical DeveloperThe technical expert of the team. He looks after the site's speed and mobile experience, adds features, fixes issues and monitors security. He is the person who keeps the redirect page and the ads running smoothly without errors.
Key responsibilities
- Developing the site and adding new features.
- Improving speed and performance on all devices.
- Monitoring security and fixing technical issues.
- Integrating AdSense and analytics tools.
Nour Al-Amin
SEO & Marketing SpecialistIn charge of bringing the content to the audience. She studies search results, chooses the right words and topics, improves the site's visibility in search engines, and shares the content on the right channels to grow traffic.
Key responsibilities
- Keyword and topic research.
- Improving pages' visibility in search (SEO).
- Distributing and managing content across platforms.
- Reading the numbers and adjusting strategy.
Lina Haddad
Designer & VisualsResponsible for everything you see. She designs article images, interfaces and icons, and keeps the colors and visual style consistent so every page stays clear, easy on the eyes and carries one unified identity.
Key responsibilities
- Designing article covers and images.
- Building and maintaining the visual identity.
- Improving reading and navigation experience.
- Reviewing how pages look on mobile.
Karim Moussa
Community & SupportThe bridge between us and you. He watches comments and messages, answers questions and collects readers' feedback, then presents it to the rest of the team so it becomes real articles and improvements.
Key responsibilities
- Replying to comments and messages on the site.
- Daily communication with the audience.
- Collecting suggestions and complaints.
- Passing readers' feedback to the team.
Team roles at a glance
| Name | Role | Main responsibility | Proficiency |
|---|---|---|---|
| Ahmad Rashed | Founder & Content Manager | Final publishing decision | Excellent |
| Sarah Mansour | Writer & Editor | Writing and proofreading | Excellent |
| Omar Khalil | Technical Developer | Site speed and security | Excellent |
| Nour Al-Amin | SEO & Marketing | Attracting visitors from search | Very good |
| Lina Haddad | Visual Designer | Visual identity | Excellent |
| Karim Moussa | Community & Support | Reader service | Very good |
Values we all follow
| Value | What it means to us |
|---|---|
| Credibility | We never publish information before verifying it. |
| Value first | Everything we publish must solve a problem or add value. |
| Clear writing | We simplify information instead of complicating it. |
| Respect | We listen to the reader and value their time. |
| Constant growth | We keep learning and improving our work. |
Have a question or a collaboration idea?
Message us directly on WhatsApp and we will get back to you as soon as possible.
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